More than two dozen Italian clubs have been confirmed to be making a bid for the Europa League trophy in a bid to boost their fortunes.
The Italian Super Cup is currently played between three teams and is the tournament’s richest prize.
Italy has one of the biggest TV markets in the world, but the Premier League and the Bundesliga are both battling to fill their stadiums.
It is expected that a majority of the TV audience will tune in to see either the Bundesliga or the Premier league winning the trophy.
With the competition so lucrative, the likes of Napoli, Juventus and Inter Milan are keen to add a European title to their trophy cabinet.
“In terms of the revenue of each team, they would have to win the Champions League,” Giuseppe Mancini, chairman of Serie A side Cagliari, told Rai Sport.
“And that’s something that’s difficult to say.
They have to reach a certain level and have to qualify for the Champions league.”
He added: “I think the Champions can be won in a few years, but we’re still waiting.”
“I don’t know if we’ll have the money to pay them, but they are interested in the title.”
Inter Milan are reportedly keen on a return to the Champions Leagues, but it seems unlikely they will be able to achieve that.
In the Premier Leagues the Premier division is the richest division and is held by the likes as Liverpool, Manchester United, Chelsea and Manchester City.
Inter are thought to be the favourite to win it, as they are currently in the Europa league.
“We don’t have a strong team, and we have the best squad,” Mancino said.
“The best players from the Premier leagues are here, but there is no way we can win the title in the Premier.”
The Champions League trophy is awarded to the winner of the Champions Cup, which is held in the fourth qualifying round of the tournament.
The Europa League is a more expensive and shorter tournament, with the top four teams of the group stage being knocked out.